Testimonials

“This is a very valuable book for anyone in the hospitality and tourism industry who is seeing the
turmoil created by labor shortages, and the need to improve this industry to retain our human
capital. We need to come together to make our industry an attractive place to work, and Altaf has given us a road map with guidance of some of the ways to achieve this.” - Majid Mangalji

Founder and President for Westmont Hospitality Group

“Dr. Sovani is a dear friend and is supportive of hospitality, and I’m thrilled to see him share his wise insights on workforce. In this book, Altaf has brought forward his years of experience in the hospitality industry, as well as academia, to help the industry cope with the current labor crisis. His research is thorough as evidenced through the many conversations with millennials and industry leaders he outlines in his book.” - Tony Elenis

President & CEO · Ontario Restaurant Hotel and Motel Association (ORHMA)

“Altaf’s book is timely because of the current labor issues faced by the hotel industry. This book is worth reading because it provides great insights to operators through the eyes of millennials.” - Susie Grynol

President & CEO /Hotel Association of Canada (HAC)

“Dr. Sovani has taken a pragmatic approach in identifying issues that lead to labor challenges. Altaf comes at his book from both an academic and entrepreneur perspective. His thoughtful approach takes the reader from the broadest theoretical concepts to specific examples on best approach. Industry leaders in other sectors will find this book very useful.” - Dr. Misheck Mwaba PhD., P.Eng.

President and CEO at Bow Valley College

“Dr. Altaf Sovani provides the reader with real life examples intertwined with his own extensive experience as an authoritative voice in our industry. His strength is to ground the narrative as it relates to millennials, who are set to become 75% of the global workforce in just two years, and he presents ideas through their voices on what we as industry leaders need to do to meet both our demands. This book provides a roadmap and creates thought provoking dialogue that will allow us to continue being successful in developing new strategies to attract talent in a changing employment landscape.” - Andrew Falkenberg

Market Director of Human Resources at Marriott International, The Westin Ottawa & Delta Hotels by Marriott™ Ottawa City Centre

“Hospitality, Tourism and Event Industries are known as the “people business.” With millennials becoming 75% of the global workforce by 2025, attracting and retaining talent from this demographic is vital to the economic prosperity for every industry. Dr. Sovani’s eight key factors that affect millennials’ job satisfaction is mandatory reading for every Hospitality, Tourism, and Event leader.” - Jim Kyte

Dean, School of Hospitality and Tourism, Algonquin College

“A timely and pragmatic book exploring the underlying labor issues impacting the hospitality, tourism, and event industry. With a particular focus on the growing millennial cohort in today’s labor market, Dr. Sovani provides practical advice for the sector.” - Dr. Statia Elliot, PhD.

Director | Professor; School of Hospitality, Food and Tourism Management, Gordon S. Lang School of Business and Economics | University of Guelph

Labor Crisis in Hospitality, Tourism and Event Industry

Finding Innovative Solutions for Recruitment and Retention of Millennials

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